We make phenomenal nutrition products that are delicious and healthy.   


Bindi was created by scientists and athletes based on important principals;
it must improve your performance, be clean and natural, and still taste amazing.
And naturally, our products must be Australian-made to the highest quality standards.


Our Bindi Promise


We take our nutrition seriously and set high standards for all our products.
That is why we want to be clear about what is in them – and what isn’t.
Check out which icons are on your go-to Bindi products.


Who We’re Fuelling


Bindi is proud to support healthy athletes right through from health enthusiasts
to elite and professional athletes, across a wide range of sports.



What Our Customers Say



New to Bindi? Get started with these popular products:










The Bindi Story


Bindi’s creator is Belinda Dennis, a triathlete, veterinarian and mum of three from Busselton WA.
Belinda’s passion for nutrition and health are synergistic with her love for sport; she is an accomplished Ironman triathlete and has raced at the World Championships in Hawaii.
It is Belinda’s unique skill set and intimate knowledge of the endurance sports market that has driven Bindi’s remarkable growth, which has seen Bindi emerge as a go-to brand in sports nutrition.
Belinda and her team have created a thriving brand culture and avid following in high performance athletes and health enthusiasts across Australia from humble beginnings in Busselton, WA…